The JNLR/Ipsos MRBI results for the survey period January 2009 – December 2009, were released today (Thursday 11th February). The survey results indicate that 87% (same) of the adult population was listening daily to a mix of national, regional and local radio throughout the country. For the purposes of comparison, figures for this survey period are compared with the October 2008 - September 2009 figures. The main changes and highlights are as follows:-

National Reach and Market Share
Listenership to any multi-city/regional/local radio again increased to 58% (+1) when compared to the previous survey period.
Weekday reach figures remained unchanged for RTÉ Radio 1 (26%), Today FM (15%), Newstalk (8%) and RTÉ Lyric FM (3%) while RTÉ 2FM achieved a figure of 15% (-1).
With regard to market share, a figure of 50.6% for any multi-city/regional/local station in the 7am-7pm period was recorded, representing an increase of 1.0% when compared with the previous survey period.
Increases in market share were recorded for Newstalk at 4.0% (+0.2) and RTÉ Radio 1 at 23.4% (+0.1). RTÉ Lyric FM maintained its market share of 1.6% while RTÉ 2FM and Today FM achieved figures of 10.1% (-0.4) and 9.9% (-0.8) respectively.

Weekday Reach Figures
Any Regional/Local 58% (+1)
RTÉ Radio 1 26% (same)
RTÉ 2FM 15% (-1)
Today FM 15% (same)
Newstalk 106-108 8% (same)
RTÉ Lyric FM 3% (Same)

Weekday Market Share Figures 7am-7pm
Any Regional/Local/Multi-City 50.6 (+1.0)
RTÉ Radio 1 23.4 (+0.1)
RTÉ 2FM 10.1 (-0.4)
Today FM 9.9 (-0.8)
Newstalk 106-108 4.0 (+0.2)
RTÉ Lyric FM 1.6 (same)

National (excluding Dublin and Cork)
Weekday Reach Figures
Any Regional/Local 61% (+1)
RTÉ Radio 1 23% (-1)
RTÉ 2FM 17% (-1)
Today FM 16% (-1)
Newstalk 106-108 6% (same)
RTÉ Lyric FM 2% (same)

Weekday Market Share Figures 7am-7pm
Any Regional/Local 53.1 (+1.0)
RTÉ Radio 1 19.6 (+0.1)
RTÉ 2FM 11.8 (-0.3)
Today FM 11.1 (-1.1)
Newstalk 106-108 2.7 (+0.3)
RTÉ Lyric FM 1.0 (same)

National (excluding Dublin and Cork) - local stations
With regard to local radio, virtually all commercial radio stations registered changes to their market share and reach figures for the January 2009– December 2009 period.

The figures for this survey period with regards to Reach were as follows:
Highland Radio 68% (+1);
Limerick’s Live 95FM 53% (Same);
WLR FM 51% (Same);
Mid West Radio 50% (+2);
Shannonside Northern Sound 50% (-3);
Tipp FM 50% (-2);
Ocean FM 47% (+1);
Radio Kerry 47% (+2);
Clare FM 45% (same);
KCLR 96FM 42% (+3)
Midlands 103FM 41% (+2);
Galway Bay FM 40% (same);
South East Radio 39% (same);
LMFM 32% (-3);
East Coast FM 28% (+2);
KFM 24% (-3);

The figures for this survey period with regards to Market Share were as follows:
Highland Radio 65.5% (-0.4)
Radio Kerry 54.7% (+2.5)
Tipp FM 53.5% (+0.9)
Mid West Radio 50.9% (+0.4)
Shannonside Northern Sound 46.9% (-1.3)
WLR FM 44.5% (-1.0)
Clare FM 38.9% (-0.5)
Limerick’s Live 95FM 35.4% (-1.2)
Midlands 103FM 33.9% (+1.4)
Ocean FM 32.8% (+1.0)
South East Radio 32.7% (+0.8)
KCLR 96FM 32.0% (-1.2)
LMFM 28.3% (-1.2)
Galway Bay FM 27.1% (same)
East Coast FM 20.9% (+0.4)
KFM 18.6% (-0.6)

Multi-City & Regional stations
Beat 102-103FM, serving the south-east, maintained a weekday reach figure of 20% (same) and obtained a market share figure of 12.2% (-0.3).
Spin South West maintained its 18% reach figure, and maintained a market share figure of 9.8%.
In the north-west region, i102-104FM again maintained a weekday reach figure of 17% and increased its market share figure to 11.0% (+1.1).
i105-107FM, serving the north-east region maintained a reach figure of 3% and achieved a market share figure of 2% (+0.3) when assessed against the previous survey period.
The multi-city service 4FM maintained a weekday reach of 2% and achieved a market share of 1.4% (+0.1) when assessed against the previous survey period. The service has been on air since February 27th 2009.

Weekday Reach Figures
Beat 102-103FM 20% (same)
Spin South West 18% (same)
i102-104 17% (same)
i105-107 3% (same)
4FM 2% (same)

Weekday Market Share Figures 7am-7pm
Beat 102-103 12.2 (-0.3)
i102-104FM 11.0 (+1.1)
Spin South West 9.8 (same)
i105-107 2.0 (+0.3)

Dublin - local stations
FM104 maintained its position as the most listened to local radio station in the Dublin market with a listened yesterday figure of 20% (same) while Dublin’s Q102 increased its listened yesterday figure to 13% (+1).
Listened yesterday figures for the majority of other local Dublin stations remained the same when compared to the previous survey period: Dublin’s 98FM at 15% (same); Country Mix 106.8 at 4% (same) and Phantom 105.2 at 3% (same). Spin 1038 achieved a figure of 13% (-1).
Four Dublin stations recorded increases in market share for the survey period: Dublin’s Country Mix 3.0% (+0.4), Dublin’s Q102 8.6% (+0.4), Dublin’s 98 10.4% (+0.3) and FM104 at 10.7% (+0.1).
The remaining local stations recorded market share figures as follows: Spin 103.8 at 5.8% (-0.3) and Phantom 105.2 at 1.4% (-0.3).

Dublin
Weekday Reach Figures
RTÉ Radio 1 30% (same)
FM104 20% (same)
Dublin's 98 15% (same)
Q102 13% (+1)
Spin 1038 13% (-1)
Newstalk 106-108 12% (same)
RTÉ 2FM 12% (-1)
Today FM 10% (same)
RTÉ Lyric FM 5% (same)
Country Mix 4% (same)
Phantom 105.2 3% (same)

Weekday Market Share Figures 7am-7pm
RTÉ Radio 1 32.8 (-0.1)
FM104 10.7 (+0.1)
Dublin's 98 10.4 (+0.3)
Q102 8.6 (+0.4)
RTÉ 2FM 8.3 (-0.6)
Newstalk 106-108 7.0 (-0.5)
Today FM 7.0 (+0.1)
Spin 1038 5.8 (-0.3)
Country Mix 3.0 (+0.4)
RTÉ Lyric FM 2.9 (+0.1)
Phantom 105.2 1.4 (-0.3)

Cork - local stations
In the Cork franchise area, the combined reach figure for Cork’s 96FM/C103 increased to 50% (+1) while market share of 45% (+0.1) was achieved.
Cork’s Red FM maintained a listened yesterday figure of 20% (same) and also obtained a market share figure of 9.8% (same)

Cork
Weekday Reach Figures
Cork’s 96FM 39% (+1)
RTÉ Radio 1 27% (+2)
Red FM 20% (same)
Today FM 17% (-1)
C103 14% (-1)
RTÉ 2FM 12% (same)
Newstalk 106-108 8% (+1)
RTÉ Lyric FM 3% (same)

Weekday Market Share Figures 7am-7pm
Cork’s 96FM 34.9 (+1.3)
RTÉ Radio 1 21.4 (+0.4)
Today FM 10.4 (-1.2)
C103 10.1 (-1.2)
Red FM 9.8 (same)
RTÉ 2FM 6.2 (+0.2)
Newstalk 106-108 3.5 (+0.3)
RTÉ Lyric FM 1.5 (+0.1)